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# Principal Advice

Principled advisory services from your friendly neighbourhood Principal Advisor!

## Sitemaps

- [XML Sitemap](https://principaladvice.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://principaladvice.com/blog/)
- [Financing startups via stakeholders](https://principaladvice.com/financing-startups-via-stakeholders/) - Less than 1% of "startups" get any Venture Capital finance, which is very expensive anyway - demanding very high rates of return that can be self-defeating. True "unicorns" that such finance suits are as rare as, well, a unicorn! Other startups need to pursue more realistic & less expensive sources of finance, with the best
- [UBI](https://principaladvice.com/ubi/) - A Universal Basic Income (UBI) often gets dismissed as an “unaffordable utopia”, but my analysis suggests it’s quite feasible and could offer far-reaching benefits to the economy & society: See here: https://www.openforum.com.au/australia-should-introduce-a-universal-basic-income/ and here: https://www.openforum.com.au/a-universal-basic-income-might-get-us-through-the-covid-recession/ and here for further discussion in the context of broader tax reform, along with my spreadsheet analysis of the cost and funding
- [Use the Force!](https://principaladvice.com/use-the-force/) - How to find value in uncertainty - use the FORCE: Flexible Options for Ordering & Optimising Risks Choices & Experiments! See how to do this through "real options" analysis in two simple case studies for a transformational 10-year budgeting framework and analysis of a potential Sydney-Wollongong high-speed train service, as part of a broader strategy for Sydney

## Pages

- [](https://principaladvice.com/) - Principled advisory services from your friendly neighbourhood Principal Advisor! My name is David Thorp. I am a deep thinker and analytical strategic reformer with a conscience, skilled in: Strategy - integrated problem-solving, preferably for transformational social benefit. Analysis/modelling of costs, value & risks - focussed on the principal (most important) details. Principled challenging of the status
- [Contact](https://principaladvice.com/contact/) - Please get in touch with me for more information about my services. You can find me on LinkedIn.
- [Principled Advice](https://principaladvice.com/principled-advice/) - I’m not going to claim here that I’m more principled than the next person – you can judge me based on what I do and say. But don’t judge what you don’t understand, and to help you understand me, I will say these things about how I see principles and ethics… What is integrity? I
- [Strategy](https://principaladvice.com/strategy/) - Here I tell you what I mean by “strategy” and how I do it. Examples, especially in public policy, are on my personal web site. What is strategy? Is there any consultant that doesn’t claim to provide “strategic” advice?! But how many really do? I find the word “strategic” is so misused that it’s in danger
- [Analysis](https://principaladvice.com/analysis/) - Einstein said, “Everything should be made as simple as possible, but not simpler”. A lot of consultants would do well to reflect on this when it comes to analysis and modelling. Yes, it is true that in a world of “Big Data”, sophisticated analysis can be a competitive edge (or even essential), but sometimes, or even

## Categories

- [Uncategorized](https://principaladvice.com/category/uncategorized/)